Appboy
Specs
- 200,000+ pages
- Custom e-commerce functions
- Member profile management
- Social features
Overview
Appboy is a social marketplace for mobile apps. It’s aim is to help smartphone users find better apps for their devices through search and social interaction with other users. The more people use Appboy, the better it’s recommendations become.
Objectives
The task with Appboy was to create a community around mobile applications that allowed users to interact, vote, review and share ideas. The aim is to help develop a more enjoyable, fun app discovery process for smart phone users.
As development on appboy.com has continued, the site has been recognized around the globe for it’s innovation and design.
Outcome
Appboy launched in beta in September 2009. Since then, it’s seen a steady stream of new users and a number of recognitions from prominent technology and design resources. Phase 2 of the development is currently underway with a new set of features to launch late in Summer 2010.