Log

Discussion and opinion on design, development, business and culture in a digital world.

Focus on user experience, not keywords, for SEO

By Thorren Koopmans on July 24, 2015

SEO is important, but it might not work quite the way you think. Designing for humans, not machines, can make a big difference in the long-run. 

Lift is Hiring a Strategist

By Thorren Koopmans on July 21, 2015

We need you! If you love the web and want to work with great people on great projects, you might be a good fit. Check it out, tell your friends, and apply if you think it sounds awesome. 

The Lift Way: Project Management for Websites and Web Projects

By Tim Sloan on July 6, 2015

We’ve completed hundreds of web projects and over the years we’ve learned that we’re different so we’ve designed our own way of managing them. 

What "Mobilegeddon" Means For Your Mobile Search

By Scott Barkman in Strategy on April 28, 2015

You may have heard the ominous term, “Mobilegeddon,” making the rounds on the internet these past few days. Google has made a few changes to their PageRank algorithm to rank “mobile-friendly” sites higher when searching on a mobile device.

4 Great Online Tools for Reducing Cost and Improving User Experience

By Thorren Koopmans on Feb. 25, 2015

When it comes to building websites and applications, there are a lot of supporting pieces that need to work well. Rather than building from scratch, third party tools are often a great option.

Job Opening for a Junior-Intermediate Developer

By Thorren Koopmans in Culture on Aug. 19, 2014

We’re looking for a fresh and talented web developer who is passionate about doing great things online. You’ll be using your previous HTML, CSS and JavaScript skills to create excellent user experience interactions and to wow clients and website visitors alike. As a member of the Lift team, you’ll experience a wide variety of opportunities as you work alongside the existing team of talented designers, other front-end developers and programmers, and strategists.

To Oxford Comma or Not to Oxford Comma

By Laura Salter on July 2, 2014

Several months ago here at Lift, a few of us got into a conversation that tends to divide people: whether or not to use the oxford comma. That pesky comma, that inserts itself before the “and” in a list, is divisive in every sense of the word.

How long does it take to design and build a website?

By Thorren Koopmans on June 20, 2014

As you consider your new website, one of the questions that you’re sure to ask is; ‘how long is this going to take?’. Most of the time someone who is seeking a redesign is dealing with a site which was last updated at least 3-4 years ago. In web terms, the technology changes that have come around in those 3+ years are significant.

Changes to Canada's Anti-Spam Legislation

By Thorren Koopmans on May 13, 2014

New Canadian Anti-Spam Legislation will go into effect on July 1, 2014. This legislation is an attempt to regulate spam and ensure Internet users only receive the commercial electronic messages (CEMs) that they’ve agreed to receive.

5 Steps to Better Web Copy

By Lane Bertholet on April 30, 2014

Although writing web content isn’t for everyone, having a grasp on some basic web writing principles is valuable. After all, web copy carries a message, and a good message complements great digital design. So why shouldn’t your copy be as sharp as possible?

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