Discussion and opinion on design, development, business and culture in a digital world.

3, 2, 1, Launch!

By Scott Barkman on Nov. 26, 2015

We get it; launch can be a stressful time in the life span of a web project. However, it’s important to know what launch really means in the overall scheme of a website.

The Paradox of Experience

By Thorren Koopmans on Nov. 23, 2015

The things we do online are often seamless and easy, leading us to take for granted the amount of work that has gone into making them that way. We see something that looks effortless and assume that it is therefore easy. 

Brand Value

By Chris Provins on Nov. 12, 2015

Building a strong foundation to connect with your audience.

A User's Guide to Effective Bug Reporting

By Ashia Zawaduk on Nov. 9, 2015

Writing a clear bug report doesn’t have to be complicated. We’ve outlined a few key steps to help clients create informative and detailed bug reports.

Our New (Magazine-Worthy) Studio Space

By Micah Slavens on Oct. 6, 2015

We’ve spent the past year waiting on contractors, cooking up ideas and completing daunting DIY projects. Now mostly complete, our 3 floors of  office give us around 7500 square feet of designed working and collaboration space.

Lift Takes Home Digital Alberta Awards Including Best Studio

By Thorren Koopmans on Oct. 5, 2015

Lift was recognized at the 2015 Digital Alberta awards held in Calgary this past Friday. We’re thrilled with the wins and of course grateful to the fantastic clients that made them possible. 

Focus on user experience, not keywords, for SEO

By Thorren Koopmans on July 24, 2015

SEO is important, but it might not work quite the way you think. Designing for humans, not machines, can make a big difference in the long-run. 

Lift is Hiring a Strategist

By Thorren Koopmans on July 21, 2015

We need you! If you love the web and want to work with great people on great projects, you might be a good fit. Check it out, tell your friends, and apply if you think it sounds awesome. 

The Lift Way: Project Management for Websites and Web Projects

By Tim Sloan on July 6, 2015

We’ve completed hundreds of web projects and over the years we’ve learned that we’re different so we’ve designed our own way of managing them. 

What "Mobilegeddon" Means For Your Mobile Search

By Scott Barkman in Strategy on April 28, 2015

You may have heard the ominous term, “Mobilegeddon,” making the rounds on the internet these past few days. Google has made a few changes to their PageRank algorithm to rank “mobile-friendly” sites higher when searching on a mobile device.

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