Discussion and opinion on design, development, business and culture in a digital world.
By Micah Slavens in Whitepaper on Nov. 22, 2012
Content Marketing isn’t exactly a new idea. In the early days of television, companies used programs to promote their brand. For example Mutual of Omaha, an insurance company produced ‘Wild Kingdom’, a nature documentary series.
By Micah Slavens in Whitepaper on Sept. 11, 2012
Whether you’re producing a product or providing a service, the user’s experience is of utmost importance. It can be the difference between satisfaction and dissatisfaction, positive word of mouth and bad will.
By Micah Slavens on Aug. 12, 2012
Retina displays: another format we need to design and develop for.
By Thorren Koopmans in Whitepaper on July 11, 2012
When it comes to dealing with digital marketing of products and services, it can get complicated. How do you let customers know you exist, how do you attract the right customers and what do you do to prove that your stuff is worth buying?
By Micah Slavens on July 5, 2012
The web is a dynamic medium, and when it comes to writing for the web it’s easy to lose the big picture when you have all the little day-to-day decisions to make.
By Micah Slavens on April 17, 2012
Once we find the central core message or value we give our users, all the smaller details of a project fall into place.
By Micah Slavens on June 29, 2011
One of the hurdles we face in the web industry is communicating about the process for the work we do. To be honest the ‘speak’ isn’t overly natural or intuitive at first.
By Micah Slavens on Nov. 23, 2010
Moving towards personal and professional development
By Micah Slavens on Oct. 20, 2010
I don’t watch a ton of TV, but when I do, I’m likely going to sit down to watch something on the food or design network.
By Micah Slavens on Sept. 28, 2010
We’ve all dealt with people who get too caught up in the details. Whether it’s a project, a trip, a committee or a team, sometimes people lose sight of the big picture.