Discussion and opinion on design, development, business and culture in a digital world.

Setting Effective Goals for Web Projects

By Thorren Koopmans on Jan. 13, 2013

It shouldn’t be difficult to figure out why you’re entering into a web project, but it’s harder than it seems.

Better Content Marketing

By Micah Slavens in Whitepaper on Nov. 22, 2012

Content Marketing isn’t exactly a new idea. In the early days of television, companies used programs to promote their brand. For example Mutual of Omaha, an insurance company produced ‘Wild Kingdom’, a nature documentary series.

6 steps to great user experience

By Micah Slavens in Whitepaper on Sept. 11, 2012

Whether you’re producing a product or providing a service, the user’s experience is of utmost importance. It can be the difference between satisfaction and dissatisfaction, positive word of mouth and bad will.

5 Things To Consider When Building For Retina

By Micah Slavens on Aug. 12, 2012

Retina displays: another format we need to design and develop for.

Intro to inbound marketing

By Thorren Koopmans in Whitepaper on July 11, 2012

When it comes to dealing with digital marketing of products and services, it can get complicated. How do you let customers know you exist, how do you attract the right customers and what do you do to prove that your stuff is worth buying?

Communicating with content strategy

By Micah Slavens on July 5, 2012

The web is a dynamic medium, and when it comes to writing for the web it’s easy to lose the big picture when you have all the little day-to-day decisions to make.

Getting back to the core of your message

By Micah Slavens on April 17, 2012

Once we find the central core message or value we give our users, all the smaller details of a project fall into place.

Why wireframe

By Micah Slavens on June 29, 2011

One of the hurdles we face in the web industry is communicating about the process for the work we do. To be honest the ‘speak’ isn’t overly natural or intuitive at first.

Reflect Improve and Build

By Micah Slavens on Nov. 23, 2010

Moving towards personal and professional development

Get a point of view

By Micah Slavens on Oct. 20, 2010

I don’t watch a ton of TV, but when I do, I’m likely going to sit down to watch something on the food or design network.

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