Better Communication

By Tim Sloan on March 19, 2010

Things work out much MUCH better when the communication is clear and concise.

Taken from Strunk and White’s book, the Elements of Style. The book delivers a clear outline to make your communication clear, concise, and direct and here are a few things to consider when creating your message:

  • Use active tense. An active tense creates a message that is compelling. The person receiving your message feels it is relevant to them at that moment.
  • Be direct. Get to the point. Often the explanations that surround your main message will drown out what you are trying to say.
  • Be familiar. Speak directly to your audience by using a tone that is appropriate. This conveys that your are interested in your audience and helps your audience connect to you.
  • Keep it short, keep it simple. It will be easier for your audience to digest your message. It is essential to define your message clearly at the beginning.
  • Be positive. A positive action statement can be acted on and is more powerful than a negative. A positive statement engages your audience.

Tim Sloan

Director of Technology

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