Content Marketing isn’t exactly a new idea. In the early days of television, companies used programs to promote their brand. For example Mutual of Omaha, an insurance company produced ‘Wild Kingdom’, a nature documentary series.
Although we could consider this an early form of content marketing, it was restricted to the few who could afford the high cost of producing a television show. Like in many other cases, the internet is the great equalizer and this form of marketing is not an exception. These days anybody can use great content to market their product or brand.
We’ve written about 3 ways you can produce better content to market your brand.