User Experience Design - A Key Part of Web Strategy

By Thorren Koopmans on Jan. 22, 2013

Good web design comes from listening well to your users and making design changes in response to what you’ve heard.

As much as it is about content and information, Web design is also about creating engaging and interactive experiences for people online. The practice of User Experience Design (UX) is about understanding people and helping them get more value from their online interaction. With the proliferation of content online, this approach is becoming more and more crucial for making better decisions in web projects.

Heading Two Example. A bit longer.

The term “User Experience” is one that sometimes gets confused with user interface. The interface is part of the user experience, but not all of it. The experience involves everything to do with a website from navigation to organization to the interfaces itself (and even actions the user takes offline). It is not a static thing; good web design involves listening to users and making design changes along the way. What worked last year may not this year. A dynamic website keeps users interested and engaged over the long-term.

Heading Three Example. A bit longer.

The following are a few suggestions to help keep goal setting for your web project heading in the right direction.

The term “User Experience” is one that sometimes gets confused with user interface. The interface is part of the user experience, but not all of it. The experience involves everything to do with a website from navigation to organization to the interfaces itself (and even actions the user takes offline). It is not a static thing; good web design involves listening to users and making design changes along the way. What worked last year may not this year. A dynamic website keeps users interested and engaged over the long-term.

1. Heading Four Example. A bit longer.

The term “User Experience” is one that sometimes gets confused with user interface. The interface is part of the user experience, but not all of it. The experience involves everything to do with a website from navigation to organization to the interfaces itself (and even actions the user takes offline). It is not a static thing; good web design involves listening to users and making design changes along the way. What worked last year may not this year. A dynamic website keeps users interested and engaged over the long-term.

2. Heading Four Example. A bit longer.

The term “User Experience” is one that sometimes gets confused with user interface. The interface is part of the user experience, but not all of it. The experience involves everything to do with a website from navigation to organization to the interfaces itself (and even actions the user takes offline). It is not a static thing; good web design involves listening to users and making design changes along the way. What worked last year may not this year. A dynamic website keeps users interested and engaged over the long-term.

3. Heading Four Example. A bit longer.

The term “User Experience” is one that sometimes gets confused with user interface. The interface is part of the user experience, but not all of it. The experience involves everything to do with a website from navigation to organization to the interfaces itself (and even actions the user takes offline). It is not a static thing; good web design involves listening to users and making design changes along the way. What worked last year may not this year. A dynamic website keeps users interested and engaged over the long-term.

4. Heading Four Example. A bit longer.

The term “User Experience” is one that sometimes gets confused with user interface. The interface is part of the user experience, but not all of it. The experience involves everything to do with a website from navigation to organization to the interfaces itself (and even actions the user takes offline). It is not a static thing; good web design involves listening to users and making design changes along the way. What worked last year may not this year. A dynamic website keeps users interested and engaged over the long-term.

What does the UX design process look like?

A site audit is often the first step. This involves looking at the existing website and evaluating how well it works. From there, researchers may interview existing users and internal resources to gain important insights and map out customer journeys. Next, designers will create flows and navigation maps to layout how people will use the website. Scenarios, known as user stories, lay out the path a typical user would take to do a specific task. Wireframes and prototypes help layout the new website graphics and content. Graphic mock-ups give the visual story impact.

All of these outputs come together in a full User Experience Design. This multi-discipline approach to web design offers advantages to traditional web design strategy. See those advantages for yourself.

Thorren Koopmans

Director of Strategy

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