Business at Lift has been good lately. We’ve been diversifying our client base and taking on all sorts of new and interesting projects. (We really should update our portfolio sometime soon.)

However, by putting our heads down to get a bunch of projects done, we may be letting other (and perhaps better) opportunities slip past us. It’s not that we aren’t trying to make good choices but sometimes the best choice right now is not the best choice in the long run.

For example, we recently had to review one of our projects with a senior IT guy (former business owner with a lot of technical skills too) and he came up with a couple brilliant suggestions. We had been so busy building the software for ourselves and developing our own sales channels that we completely forgot that we could approach other companies to be partners. In all honestly, finding partners can be difficult work and most of the time partnerships fail or at least don’t work out for at least one of the parties. Despite that a partner that might bring in a lot of business, even if it means more work for us now, would be well worth it. We should be investigating this sort of thing more.

It’s hard not to get buried under a mountain of work. It’s even harder to keep your eyes open when you are.