Studio / Strategy & Consulting

Value Proposition Design

Explore and explain how your services or products deliver real value.

What is Value Proposition Design?

While building out a business model helps you understand and create value for your business, your value proposition is about creating value for your customer.

We will take you through a process where you break out your various customer segments and the value propositions for each. We’ll match up their pains and what they would like to gain with your pain relievers and your gain creations. This collaborative and creative process digs into the nuances of your product or service and you’ll quickly see how even small changes could have a huge impact on your customers. By putting yourself in their shoes, you’ll gain empathy for their experience.¬†That empathy is essential for creating real value.

Value Proposition Design example


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