2002 Was a Good Year for "Digital"
Flash intros, pre-loading animations, e-cards and CD ROMs. The digital space was a different place at the start of the new millennium. In fact, we didn't all call it digital back then. As the internet grew and changed, terms came and went. Lift actually started as "Lift New Media", adopting the now outdated term.
Back then, we just had to worry about computers with 800x600 resolutions. There were no iPhones, no tablets, and no VR goggles. A lot has changed.