Keeping projects on task can be a challenge. To ensure things keep moving, you need to help your clients (and team) know when to think and when to move on.
We take our clients from discovery, where we get to know them and their business, to planning & strategy, where we plan an conceptualize, to design, build & launch, where it all comes together. The process works like a charm. Even so, sometimes we find ourselves in a meeting answering questions we didn’t intend to answer or heading into discussions that should come later in the process.
This can be avoided.
When presenting concepts or phase related documents, make sure the client knows what the purpose is, and (sometimes more importantly) what it isn’t. If the point of an exercise is to make sure you’ve determined all the parts of a page, that should be stated. If it’s to get a sense of the aesthetic feel, that should be said.