Discussion and opinion on design, development, business and culture in a digital world.

API-First Development

By Tim Sloan on Feb. 24, 2014

An API (Application Programming Interface) is essentially a layer between your database and the User Interface (UI). The API usually contains all of business logic and controls you need for your data so your UI doesn’t need to worry about that stuff as much.

Merry Christmas from Lift

By Micah Slavens on Dec. 20, 2013

Merry Christmas and Happy Holidays from the Lift Crew! Eat lots of food, drink lots of Egg Nog, and we’ll see you in 2014!

Are You Having a Business Model Breakdown?

By Thorren Koopmans on Dec. 12, 2013

Intuitive or Just Plain Reasonable?

By Micah Slavens on Dec. 12, 2013

Everyone wants the apps and interfaces they use to be intuitive. But what does that really mean?

Success > Scope

By Tim Sloan on Dec. 10, 2013

Project Success is more important than the Project Scope

Content Takes Time

By Micah Slavens on Oct. 17, 2013

All the blood, sweat and tears have paid off.

We took home a win

By Micah Slavens on June 3, 2013

All the blood, sweat and tears have paid off.

Responsive Design for Better User Experience

By Thorren Koopmans in Whitepaper on Feb. 13, 2013

Testing the lead

Design Trends that We Love: Winter 2013

By Micah Slavens on Feb. 5, 2013

Trends on the web change at an extremely rapid (but fun) pace. Here’s a look at a few design trends that are catching our eyes right now.

What does a website cost? (Is that even the right question?)

By Thorren Koopmans on Jan. 30, 2013

The level of experience, the quality of work, and the general busyness of a designer or team are significant factors determining the cost of your project.

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