Coventry Homes is a home builder in Edmonton, specializing in flexible, customizable floorplans. Their website needed to reflect the high quality design that they're known for and make it easy for users to find inspiration for their new build.
Helping users find their dream homes—fast
As we worked closely with Coventry, we uncovered the importance of users being able to quickly find a showhome or quick possession built in the home design they'd been eyeing... or vice versa.
Those connection points, coupled with a robust filtering system, allow users to easily flow through the site and discover the right floorplan for their lifestyle. We also ensured that they'd be able to contact a salesperson at any time with a sticky fly-out form that replaces the main navigation on scroll.
We played with Coventry's brand by using their bold orange and subtle gray palette in graphic overlays and card hover states. We also pulled a triangle graphic from their logo as a visual bookend for titles.
Since Coventry has such great photography, we created an image-heavy design that lets the houses sell themselves. The modular design allows users to quickly scan and dig deeper into the site.
The modular layout plays well with responsive design, creating a seamless experience on devices of all sizes.
Users can scroll through home designs no matter where they are, and look up showhome locations as they head to their dream neighbourhood.
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