A fish & chips joint in the prairies? It shouldn't make sense. Grandin Fish 'n' Chips has embraced this notion and it shows in both the illustrations and their philosophy bringing fresh produce from port to prairie.
"Working together with some of the best illustrators and designers in Edmonton really fulfilled our vision of what fish and chips could be here in Edmonton. Lift worked tirelessly to tie our concept together"
Kyla Kazeil, co-owner
Getting involved with the team at Grandin early was critical for this project. We partnered with Heath Smith from Right Hand Tattoo to conceptualize the illustrations to realize the "port to prairie" theme, which helped us build out the custom wallpaper and other collateral to really give this project soul. We helped craft and finesse the language, tag-line, visual identity and brand collateral for Grandin Fish 'n' Chips. Props to Aaron Pedersen for the shots of Heath, and Paul Swanson for the space photo's.