Over the years we've embarked on a creative partnership with Tourism Jasper. Together, we've found many different mediums to tell their story: one of authenticity, epic adventure, and cozy mountain comfort.
The Tourism Jasper website is the base for all tourism shareholder marketing efforts in Jasper. It delivers clear navigation through experiences, as users browse easily through the many things to do. Their new trip planner and elevated stories section allows for rich content delivery with compelling story and breathtaking photography.
After identifying what was working and what wasn’t on their old site, we made it a key priority for users to be able to find and navigate the things to do in Jasper with ease. Users are now given a rich view of the Jasper experience and are even able to save and share their own lists of favourites.
The new site delivers a much clearer navigation through the experiences and allows users to quickly find a specific type of experience or browse through the myriad of things to do. We gave a serious upgrade to the search functionality, incorporating faceted search results for quicker, clearer results. We also added a trip planner and elevated the stories section to allow for rich content delivery with compelling story telling and breathtaking photography.
+23% Increased Organic Traffic
+10% Increased Shareholder Referrals
Destination marketing can be tricky. You're not selling a product, you're selling a whole place.
Each season we build out comprehensive activity-focused PPC campaigns and make use of Jasper's gorgeous photography for inspirational display advertising and landing pages. We want users to see an ad and start dreaming about relaxing by a fire after a day full of great adventures.
We've worked with Tourism Jasper to develop everything from silly sketches shot on iPhone to providing creative direction for a full broadcast commercial.
Video gets great engagement on their Facebook page, so we've created a balance of quick-hit, funny clips and long-form, breathtaking film. It's a little like Jasper itself: the perfect blend of humble and epic.
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