To figure out where the challenges originated and how to solve them, we deconstructed the existing site. We considered user paths, how audience members navigate, and how they think about the journey.
We needed to make the user experience effortless.
We explored government data sites. We also looked at niche news and political blogs. Part of our journey included investigating how people digest information. As we worked to cultivate that understanding, we examined multiple presentations of this type of information to discover what produces the most active engagement. This approach has resulted in year over year organic new user growth of 897%, with 36,760 offsite shares to social and other channels. With the State of the Union address looming, the stakes were high. We could not miss the mark.