An intuitive publishing experience with all the options
The Vital Beat team was confident from the start in their ability to produce content and imagery. They had a team of writers and photographers to document stories—it was up to us at Lift to anticipate the tools they'd need to bring those stories to life online. That meant options. Lots and lots of options. We created a Wagtail CMS (Django/Python) backend with a diverse set of streamfield content blocks, allowing publishers to achieve the feeling of a custom design on every post.
Our team also worked with Covenant Health to create the best UX for users navigating the site. We helped pare down a massive list of topics into core categories. This targeted approach would drive the creation of content and allow users to easily discover stories. Related articles and further reading were designed to keep users coming back.